Part 1: Grassroots Engagement
Learn what motivates voters and how to effectively engage, recruit, and motivate people. Turn apathy into action using some of our time-tested techniques. Learn how to become a better recruiter for a candidate or cause of your choice.
Part 2: Voter Turnout Operations
Recognizing that the world is run by those who show up, the information in this lecture will help participants develop and implement voter turnout programs for select voters to maximize the rate at which supporters cast ballots in the election. Studies have demonstrated clear differences in the effectiveness of various types of programs on voter behavior, and this lecture differentiates effective from ineffective methods.
