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Thursday, October 8 • 2:30pm - 5:00pm
Leadership Institute Workshop - Communications

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Part 1: Intuition and Reasoning: Understanding how people judge and choose

Effective communications are built upon an understanding of the values driving the decision-making of individuals in the target audience.  Unlike issues, values are deep-rooted and comparatively stable.  Effective communicators understand the values driving individual decision making, then construct communications to tap into those values.

Part 2: Developing a Communications Strategy

A campaign’s communication strategy serves to achieve defined goals and compliments the campaign’s general strategy.  This presentation provides insight in the classic elements of successful communications programs and step by step guidance in implementation. 

Part 3: Relationship Building

In this training you will find out what motivates individuals to participate in politics and how to leverage those passions to create an effective political team.


avatar for Robert Arnakis

Robert Arnakis

Senior Director of Domestic and International Programs, Leadership Institute
Robert Arnakis is the Senior Director of Domestic and International Programs for The Leadership Institute, the nation’s premier public policy training organization.  Robert oversees divisions which provide political education and training to tens of thousands of activists, elected... Read More →
avatar for Sandi Belzer

Sandi Belzer

Sandra Belzer Brendale has been working at the nexus of the liberty movement and the Republican Party for more than 20 years. She’s been involved with presidential campaigns, state legislature races, municipal ordinance debates, Party leadership votes—and everything everywhere... Read More →
avatar for Travis Korson

Travis Korson

Senior Fellow, Frontiers of Freedom
Travis Korson, veteran of politics with years of experience in campaigns, communications and public policy, is the Communications Director and Senior Fellow at Frontiers of Freedom, an educational foundation whose mission is to promote the principles of individual freedom, peace through... Read More →

Thursday October 8, 2015 2:30pm - 5:00pm
Ballroom A/B

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