Part 1: Intuition and Reasoning: Understanding how people judge and choose
Effective communications are built upon an understanding of the values driving the decision-making of individuals in the target audience. Unlike issues, values are deep-rooted and comparatively stable. Effective communicators understand the values driving individual decision making, then construct communications to tap into those values.
Part 2: Developing a Communications Strategy
A campaign’s communication strategy serves to achieve defined goals and compliments the campaign’s general strategy. This presentation provides insight in the classic elements of successful communications programs and step by step guidance in implementation.
Part 3: Relationship Building
In this training you will find out what motivates individuals to participate in politics and how to leverage those passions to create an effective political team.
